STORY OF THE WEEK
DoorDash Adds Instacart to the Order
DoorDash is buying grocery delivery Instacart for roughly $17 billion.
DoorDash, best known for delivering restaurant meals, announced Thursday that it will buy Instacart, the biggest app for delivering groceries from other companies’ stores, in a deal worth about $17 billion. DoorDash plans to keep the Instacart app, and the companies will run separately until the deal closes, which is expected in late 2027 or early 2028.
Groceries are the prize. Americans are expected to spend $364 billion on groceries online this year, according to Capital One Shopping, with Walmart and Amazon leading and Instacart third. DoorDash says the deal would give Instacart customers access to about 50,000 more stores, and members of DashPass and Instacart+, the two subscription programs, would pay one fee instead of two. “Main Street doesn’t need to out-build the world’s biggest online retailers and grocers,” DoorDash CEO Tony Xu wrote on X. “What it needs is access to what others have built for themselves.”
The biggest hurdle may be regulators. DoorDash handled about 65% of U.S. delivery orders last year, according to data firm YipitData, as reported by Reuters. Consumer groups, including the American Economic Liberties Project, have urged the Federal Trade Commission to block the deal, citing concerns about higher prices and fees.
DoorDash will pay $65 a share, about 26% above Instacart’s stock price before reports of the talks, with at least 75% paid in cash.
DoorDash expects the deal to produce at least $500 million in yearly cost savings and new revenue by the third year after it closes.
For now, nothing has changed for customers. On the day the deal was announced, the FTC launched a study into whether DoorDash, Instacart and other companies use shoppers’ personal data to set prices. The two companies discussed a merger once before, in 2021, but talks reportedly ended over price and antitrust concerns. Now a lengthy antitrust review could decide whether the deal happens this time.

